Why and how we started ezcoupontracker project?

One of the famous proverbial sentence in startup world is, “Necessity is mother of invention/innovation”, our (and most of the coupon users) necessity motivated us to innovate ezcoupontracker.com, innovative solution for coupon users tracking/managing coupons.

A while ago, we had a gathering at my friends place where all the housewives gathered and started to discuss how difficult it is to manage the coupons, track them and share them across the streams. Here we go, we have identified a need where we can innovate.
 

Though necessity motivates us it invent, it is team who plays critical role in executing and making innovation success. The team at ezcoupontracker.com were quick in realizing the potential problem and started discussion on how we can address these coupon user’s concerns and challenges. In this digital world, where most of the things are on finger tips through mobile and computers, we thought an online application can answer all the concerns..

 

We had several meetings, discussions, debates, fights and customer interviews (trust me it was not fun) and finally came up with a prototype which turned out to be outstanding. We realized that outcome not only answers issues, it adds more value by saving user time and money. Which, in our perspective is perfect solution to go to market. We implemented MVP for our prototype and it is open for all. Please check out our MVP at http://ezcoupontracker.com

 

Here is a little bit of information about my team:

 

Sireesha -- Expert in user management skills and helped vigorously in validating feedback.

 

Srivalli  -- Expert in product management skills and extensively helped in defining the product.

 

Giri -- Expert in coding, designing and development. Prior startup experience helped in getting MVP ready.

Success may differ but learning is same

Every team will have their own definition of “success”. Some teams define success as earning money, few others define success as earning knowledge and others may have some other definition for it. Here are few things we have (ezcoupontracker team) learnt and remember every day: :

1. Go an extra mile
2. Flexibility
3. Collaboration
4. Pivot or preserve

Our team at ezcoupontracker.com would always like to go an extra mile to come up with innovative solutions for common users and always think of alternate ways to make user experience more rewarding. We are proud to project ourselves as innovators.

Our team has never hesitated to pull up their socks to meet our tight deadlines. Our teams experience and expertise in multiple areas (programming, marketing, product strategy) gives us flexibility to back each other up and be more effective.

We are open to collaborate with external parties to take our vision to next level and make 35% of retail consumers couponing experience smooth and organized.

Ezcoupontracker.com team listens, learns from our mistakes and evaluate themselves constantly to make stratagic decisions about preserve or pivot. We always listen to our customers and market to keep ourselves in competition.

We, at ezcoupontracker.com, are excited to start our startup journey. We are aware that our journey will have a lot of turbulences, sudden surprises, sleepless nights, frustrating days and weekends, missed friends & family occasions to name a few. But we are confident, determined and ready to navigate through these unknown hurdles.

Wish our team good luck!