Helping the Small Business

Generally speaking, small business retail owners struggle to market their products given that they have limited budget and resource constraints.

During my interview last week with one small business owner who runs a bakery, I have found out several things they struggle with. Without any doubt, I can proudly say that EzCouponTracker can assist them with at least some of their marketing needs, if not all.
For instance, they can use EzCouponTracker to post several coupons and promotions publicly, which EzCouponTracker users can browse and redeem. This clearly seems to benefit the business as they are able to promote their business for free of cost.

Also, the small businesses can partner with us. They are several ways we can help them, for example, we can run some diagnostics on what other similar business are blooming in the neighborhood based on the coupon usage. This study not only helps them in understanding where they stand in the market but also market trends.

Given that we are small business ourselves, we are willing to work with other small businesses, whether that means we need to adjust our software, add more modules and/or change some of our current processes to integrate with them. We are open to suggestions and ideas, together we can certainly make a difference.

Making coupons public using EzCouponTracker is a very simple and straightforward process. Once you sign up, go to "Add coupon" under "Manage Coupons" module to add a coupon. It immediately shows up in your "My Coupons", then select the coupon and click on Public to make it available to everyone.

Why wait? Login into EzCouponTracker and promote your business. If you are a small business and have questions on how to use EzCouponTracker, please don't hesitate to write to us at support at ezcoupontracker.com .

Best wishes from,
EzCouponTracker team.

Email: Support@EzCouponTracker.com

Don't ignore "dollar bills" in your email!

"Opportunity is missed by most people because it is dressed in overalls and looks like work.”–Thomas Edison

As Thomas Edison said, most of the shoppers miss opportunities to save money on their shopping bill by ignoring "dollar bills" they have in their email.

“Dollar bills” in email? You might be thinking we are crazy, here is another quote from one of our friend, who is effective coupon user (and business man). 

“Every coupon is like a dollar bill, do you trash dollar bills? NO. Then you shouldn’t ignore coupons, use them properly to save money”.

Most of the emails we receive in our inbox does contain coupons, but unfortunate part is going through these emails “looks like work” and we ignore them, hence we are missing opportunity to save. How can we solve this? Well, before jumping onto solution, let us try to understand few details about these emails:

A promotional (email) from store can be categorized into one of the following:

1) Coupon
      Definition: In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or  rebate when purchasing a product.
       For example: 25% off on jewelry at JCPenny with code SAVE25

2) Sale
      Definition: An event or occasion during which a business sells goods or services at price that are lower than usual.     
       For example: Traders Joe: Bananas are $2 today sale (was $3 )
       No coupon code required. 

3) Promotion (or) information
      Definition: Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
     For example: New summer styles available at Macys. 
     This is pure promotional material to provide information about what is new.

Does it make sense to ignore store emails?

It depends on what you mean by "promotion", if you mean item 3 from above list, answer could be yes, BUT remember 80% of emails will fall into either 1 (or) 2. 

EzCouponTracker team observed that average value of Coupon/Sale email is 30%, by effectively using promotional emails shoppers can save average 30% on their bill (when we convert this into dollar bills, average $30 per $100).

Now let us discuss about what we can do to uncover ““looks like work” and make this process simple.
 1) Separating “information” email from “coupons” 
 2) Sorting “coupon” emails based on expiry date 
 3) Nice summary about coupon (which helps us quickly decide whether coupon is useful or not). 

EzCouponTracker does exactly these steps to reduce your work on managing/organizing “coupon emails”. Now that you have solution, why ignore “dollar bills” in your email, have them help you in your savings.

 Picture crtsy: http://www.greenstep.com/content/opportunity-overview